Today is a BIG day! Today is the launch of radbar, a zone-paleo nutrition bar, that it just so happens my husband is one of the co-creators of. I am incredibly PROUD of my husband, Jared & Adam for making this happen.
So what's this all about? The three guys CrossFit & Jared happens to be a regional competitor. Naturally nutrition is important to them. The birth of the company was out of pure passion. While discussing nutrition/protein bars & the lack of bars on the market that are both paleo with a decent amount of protein they came up with the idea for radbar. Why aren't there any paleo bars on the market that are also zonned since it's such a huge part of CrossFit? Boom…that was the little seed that has now grown into an actual business.
Zone? Paleo? Are you lost. Here is the quick & dirty on both (since that isn't what this post is about).
Zone is a wellness based method of eating that is all about balance. Your body needs carbs, fats & proteins to function at optimal performance, they comprise your blocks. Somebody who doesn't exercise at all to somebody who exercises for 2+ hours a day obviously requires different nutrition. That is part of the beauty of zonning your meals. Zone takes into account your activity level & your current BMI/weight & helps you determine the amount of fats/carbs/proteins needed daily to function optimally to achieve your fitness goals whether it's losing weight, getting leaner or maintaing the current state you are in. It's totally becomes a way of life once you start zonning. 1 block of carbs=9 g, 1 block of fat=1.5 g & 1 block of protein=7 g. Most women are 3 block meals (breakfast/lunch/dinner) & 1 block snacks (2-3 throughout the day). Most men are 4 block with 2 block snacks. Hopefully that makes sense.
Why is that important when introducing radbar? The first radbars being released are 2 blocks. Perfect for a 2 block snack or easily broken in 1/2 for a 1 block snack for a female.
Paleo is simple. It centers around foods that would have been available during the paleolithic times: meats, vegetables, nuts/seeds, little starch, some fruit. No grains, no legumes, no sugar. Clean, unprocessed foods that our hunter & gatherer ancestors would have eaten.
radbar is 100% all natural & unprocessed. It's grain-free, dairy-free, legume-free & the sugar is natural from the minimal fruit in the bar.
radbar stands for refueling athletes daily. That is their goal, to educate athletes on performance nutrition while providing a fuel/food source for those on the go.
There is great information on the company website & I'd highly recommend checking it out, especially if quality nutrition is important to you. They have t-shirts for sale & you can also order bars directly from the web. What CrossFitter doesn't love a t-shirt? Head over to radbar to find out more of what I'm talking about.
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